Madinet Masr partners with Dino Activations as sponsor of Disney on Ice in Cairo
Madinet Masr, one of Egypt’s leading real estate developers, has announced a partnership with Dino Activations, the exclusive local partner of Disney shows, in collaboration with Feld Entertainment, the global entertainment giant. Through this collaboration, Madinet Masr will serve as the official sponsor of the grand finale of Disney on Ice in Egypt, following a worldwide tour that has captivated over 1.5 million fans and celebrated 100 years of Disney magic.
Held under the auspices of the Egyptian Ministry of Tourism, the event promises an unforgettable experience for audiences of all ages. From 21 to 31 May 2025, the covered arena at Cairo International Stadium will be transformed into an enchanting Disney wonderland, hosting spectacular performances filled with dazzling visuals, immersive storytelling, and breathtaking choreography.
This year’s production features an extraordinary cast of over 100 world-class skaters, supported by a team of 150 production specialists dedicated to ensuring every element of the show contributes to a mesmerizing experience. From intricate set designs to cutting-edge special effects, every detail is meticulously crafted to transport audiences into the heart of their favorite Disney tales.
Madinet Masr’s sponsorship underscores its commitment to advancing Egypt’s arts and entertainment sector by bringing world-class experiences that inspire future generations and strengthen family bonds within Egyptian society. The partnership aligns with the company’s strategic focus on supporting the entertainment industry as a key economic driver and its broader vision of fostering innovation and attracting premier global events. Ultimately, this collaboration contributes to positioning Egypt as a leading cultural and entertainment hub in the region.
CEO Abdallah Sallam emphasized that this partnership reflects Madinet Masr’s vision of enriching Egypt’s cultural scene, following the successful hosting of Cirque du Soleil. Dino Activations Chairperson Mohamed Amer highlighted the company’s goal of making Disney On Ice accessible to all, reinforcing Egypt’s status as a destination for global entertainment. Feld Entertainment Vice President Steven Armstrong praised Egypt’s passionate Disney fan base, making Cairo a fitting location for the tour’s grand finale.
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