HDB included in Brand Finance’s top 200 brands in Africa for 2024 – Dailynewsegypt
The Housing and Development Bank (HDB) has secured a place on Brand Finance’s prestigious list of the top 200 brands in Africa for 2024. The evaluation criteria considered operational and commercial performance, shareholders’ rights, marketing effectiveness, and communication activities. This recognition underscores HDB’s position as a leading comprehensive commercial entity in the banking market, reflecting its successful implementation of an ambitious strategy and a track record of achievements.
Within a short timeframe, HDB achieved remarkable growth rates in financial indicators, doubling performance levels and business volume. It also strengthened its brand image in customers’ minds, solidifying its position as a comprehensive commercial bank offering diverse banking services and products.
HDB attributes its success to an ambitious and proactive strategy that prioritizes customer requirements. Notably, the bank emerged as one of the fastest-growing commercial banks listed on the Egyptian Exchange (EGX) in terms of net profits during 2023, with an impressive growth rate of up to 167%, while maintaining the highest operational standards.
Brand Finance, an independent global consulting agency specialising in brand evaluation, considers its list a reliable global reference. Factors such as financial performance, brand strength, and future growth potential contribute to the assessment.