AradyMisr.com launches Egypt’s first end-to-end digital platform for land transactions
Arady Misr for Planning and Development, a PropTech company specialising in land intelligence and digital real estate solutions, has officially launched AradyMisr.com, Egypt’s first fully integrated digital platform dedicated exclusively to the trading of land assets.
The launch represents a major step towards modernising one of Egypt’s most strategic economic sectors, introducing greater transparency, data intelligence and digital infrastructure to a market that has long been characterised by fragmentation and limited visibility.
Hamed El-Tahhan, Founder and Chairperson of Arady Misr for Planning and Development, said land remains one of the most valuable yet least transparent asset classes in emerging markets.
“Our vision for AradyMisr.com is to transform land into a transparent, data-driven investment that is easy to analyse, compare and trade, enabling smarter, faster and more secure decisions for investors, developers and landowners,” El-Tahhan said.
The platform leverages artificial intelligence, interactive mapping and geospatial analytics to digitise land listings and enable transparent buying, selling and leasing of land across Egypt. It provides users with verified land data, satellite imagery, smart contract capabilities and advanced analytics that assess each plot based on location, infrastructure, accessibility, surrounding services and optimal land-use potential.
By replacing informal assessments with structured, data-driven insights, AradyMisr.com allows market participants to move away from intuition-based decisions towards objective, investment-grade analysis.
A central feature of the platform is the Developers Room, a dedicated digital environment designed for institutional investors and real estate developers. The Developers Room aggregates land opportunities nationwide, including privately owned plots, government-affiliated land and assets held by major corporations and institutions.
“This feature functions as a centralised land marketplace—effectively a clearinghouse for land opportunities in Egypt,” El-Tahhan added. “It enables investors to assess opportunities of all sizes, from small plots to large-scale developments, within a single, unified digital ecosystem.”
Egypt’s land-trading market is estimated to be worth hundreds of billions of Egyptian pounds annually, spanning residential, commercial, industrial and agricultural land. A substantial share of transactions—particularly in agricultural land—continues to take place outside formal channels, underscoring the need for a centralised digital platform to enhance transparency, governance and market efficiency.
AradyMisr.com aims to position itself as the primary digital reference for land trading in Egypt and, over time, as a scalable model for land-market digitisation across the wider Middle East and other emerging markets, El-Tahhan concluded.
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