Facebook launches “Discover on Facebook” campaign in Egypt
Facebook has launched a new campaign in Egypt, “Discover on Facebook,” aiming to highlight the platform’s role in fostering community and enabling social discovery beyond simply connecting with friends and family. The campaign emphasizes Facebook’s utility in facilitating connections based on shared interests, learning new skills, and exploring diverse communities.
The initiative showcases how Facebook users can discover local gems, join like-minded groups, and access a wealth of tutorials and advice across various areas, from cooking to coding. The platform, according to Meta, empowers users to share their perspectives and cultivate a following around their passions.
“Egypt is a nation brimming with talent, passion, and a unique cultural heritage,” said Nada Enan, Head of Communications, Meta. “Facebook is proud to be a platform where Egyptians can connect with like-minded individuals, explore their interests, and share their creativity with the world. The ‘Discover on Facebook’ campaign showcases the diverse range of experiences and opportunities that Facebook offers.”
To illustrate these opportunities, Facebook has partnered with several prominent Egyptian social media creators. These include food critic Amr Helmy, Rania Atef, founder of I Make This, TV host Sherine Arafa, food blogger Omar Shabrawy, and young digital creator Laila Ezzat. Their personal experiences with the platform’s features offer insights into how Facebook facilitates discovery and connection.
The “Discover on Facebook” campaign aims to reposition Facebook as a vibrant and dynamic social hub for young adults. It emphasizes the platform’s ability to nurture communities built around shared interests and provide access to a diverse range of content, encompassing news, entertainment, and personal connections. Facebook highlights its strength in building and maintaining these communities as a central feature of the campaign.
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